Designing an Agency
Reinventing a digital marketing agency
My own employer, ROI·DNA, called on me to help beautify and re-establish our own identity with an in-house redesign. The agency prides itself on its data-driven approach to digital marketing, but the redesign was an opportunity to showcase our innovative interaction and design. I started with our logo and developed our firm’s first formal brand guidelines: color palette, typography, photographic style, and logo presentation. My role included both visual design as well as user experience. The final product showcases ornate origami style in conjunction with clean, sophisticated user interaction.