Land of Landing Pages

Working with new brand guidelines to improve conversions

Our numbers people came to me to make data-driven design changes to the existing Rdio homepage with one requirement: increase conversions. The new landing page was to be tested against Rdio's homepage pointing to design as the key difference. The resulting design adheres to the new Rdio brand guidelines, supports statistcally driven goals, and breaks visual barriers set by run-of-the-mill landing pages.

LANDING PAGE DESIGN

RESPONSIVE LANDING PAGE

Adhering to design constraints while creating interesting interactions and intuitive animations

Eventboard requested a new landing page while adhering to their pre-existing brand specifications. This landing page design showcases their existing brand while presenting the information in a clear, compelling format. We introduced animated elements, fluid transitions, and helpful interactions to elevate it from a simple landing page. 

LANDING PAGE DESIGN

RESPONSIVE LANDING PAGE