Putting Health in Your Pocket

PROJECT DETAILS

Identity & Mobile App

Art Director &
Lead Visual Designer

Making an incentive to walk

HealthPerks had the challenge of standing out in the already crowded marketplace of health related applications. The idea revolved around rewarding users with redeemable points earned for healthy living. To be successful, I felt the design needed to elevate reward points beyond something as boring as airline travel miles. My solution was data. With every step users would create data points that could be strung into both informative and aesthetically pleasing configurations. The resulting product encourages users to return for insightful biometrics and the possibility of capitalizing on their healthy lifestyle.

IDENTITY

IPHONE APP