Accessible to All
Building a platform for twenty-first century remittances
Boom Financial required a product tailored to two separate markets. The platform is designed to help tech savvy workers living in the United States send money to family abroad. The founders envisioned an amalgamation of design that would run seamlessly on devices in use in the developing world without compromising its identity as a trusted financial institution to users in the United States. The ultimate design has the credentials of a sophisticated financial services company without losing sight of its intended users. In terms of usability, scalability, and even stock photography, the product is at home in any hemisphere.